fbpx Skip to main content

Our Logo

The BISSELL Pet Foundation logo, pictured below, is our primary logo.

All versions of the primary logo are saved in the OneDrive.

 

Three black dog silhouettes wearing red collars stand above the text Bissell Pet Foundation. Until every pet has a home. on a white background.

Alternate Logo

During instances where the primary logo is already in use, the BPF dogs may be used as a decorative element.

 

Three black dog silhouettes, each wearing a red collar, are shown in different poses on a white background.

Special-Case Logo Usage

Use of this logo is restricted to BISSELL or requires prior approval from Cathy.

 

Three black dog silhouettes wearing red collars stand above the text BISSELL PET FOUNDATION® in bold black letters on a light background.

Spatial Relationship

Our BISSELL Pet Foundation logo should always remain clear and legible.

To protect the integrity of the logo and prevent it from being obscured or cluttered, a minimum clear space (exclusion zone) must be maintained around the logo at all times, equal to the full height and width of the left dog silhouette in the logo.

Never place anything inside the logo’s white space.

Minimum Size

When using the BPF logo, make sure it’s never smaller than 1.75” wide.

 

Three black dog silhouettes with red collars stand above the text BISSELL PET FOUNDATION® Until every pet has a home. A line below indicates a length of 1.75 inches.

Color Application

For all media types, please use:

  • the full color logo (black/gray/red collars) on light backgrounds
  • the white logo with red or cut-out collars on dark backgrounds

The color of the logo may be changed only if approved by BPF.

EXAMPLE

Full color logo with red collars on a light background

Three black dog silhouettes with red collars and the text BISSELL PET FOUNDATION® Until every pet has a home. on a light background.

EXAMPLE

White logo with red collars on a dark background

Three white dog silhouettes wearing red collars on a black background above the BISSELL PET FOUNDATION logo and the text, “Until every pet has a home.”.

EXAMPLE

White logo with cut-out collar on a dark background

White silhouettes of three dogs on a dark blue background with the text BISSELL PET FOUNDATION® Until every pet has a home. written below them in bold white letters.

Logo Misuse

The logo must never be misinterpreted, modified, or added to. Its orientation, color, and composition must remain as indicated in this document.

DO NOT

Rotate the logo

 

Three black dog silhouettes wearing red collars, above the text “BISSELL PET FOUNDATION® Until every pet has a home.” The text is angled upward to the right.

DO NOT

Stretch or alter the logo

Three black dog silhouettes with red collars and the text BISSELL PET FOUNDATION® Until every pet has a home. on a white background.

DO NOT

Outline or change the color of the logo

Three orange dog silhouettes with pink outlines stand above the text, BISSELL PET FOUNDATION® Until every pet has a home. The design is on a white background.

DO NOT

Display the logo without the tagline

 

Three black dog silhouettes with red collars are shown above the words “Bissell Pet Foundation®” on a white background.

DO NOT

Use alternate versions (such as centered) without approval.

Three black dog silhouettes wearing red collars stand above the text “BISSELL PET FOUNDATION® Until every pet has a home.” on a light background.

Partnerships

We value partnerships that support our mission and help extend our impact. To ensure consistency, clarity, and brand integrity, all co-branded materials must follow the guidelines below.

All partnership materials featuring our logo or brand assets must be reviewed and approved prior to use.

Logo Usage During Partnerships

  • Partner logos must be sized proportionally to the BPF logo and align to the BPF logo baseline within the approved layout constraints
  • Logos should be separated by adequate space or a divider to maintain clarity
  • Partner logos must not overpower or diminish our logo. Both should appear at comparable visual weight and scale

 

Two versions of a BISSELL Pet Foundation partner graphic, both with silhouettes of dogs, the foundation’s name, slogan Until every pet has a home, and a black rectangle labeled Partner.