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Digital Communications

Social Media

Listed are the social accounts for both BISSELL Pet Foundation and Cathy Bissell:

BISSELL Pet Foundation

Cathy Bissell

Social Media Posts

  • Square Posts: 1080 X 1080 px
  • Stories: 1080px X 1920px
  • Cover Photos: 1200px X 675px 

For best color accuracy, export all digital files as RGB JPEGs or PNGs.

Note: post specifications may change over time; check platforms regularly to ensure content is optimized. 

  • While we prefer to include the logo on all posts, content originating from and being posted on BPF accounts may not require the logo. See example below.

Infographic with a dog, a cat, and text listing 3 reasons to spay/neuter pets: prevents accidental litters reducing the number of pets in shelters, lowers health risks including cancers, infections and leads to a better overall pet health and few vet bills, and reduces bad behaviors like aggression, roaming and spraying. Pet overpopulation is preventable. Spaying or neutering your pet makes a lifesaving difference! Logos for Bissell Pet Foundation and their Fix the Future initiative are shown.

Example social post/shareable graphic. View more here.

Two fluffy kittens, one black and one gray, are being held up together. Both have bright eyes and look at the camera. Text at the bottom reads celebrating second chances with colorful confetti accents.

Example EOY social post. This post does not include the logo, as the platform’s algorithm favors simpler content.

Email

Monthly Emails

Light blue banner with white text reading the dish. A yarn ball and pet bowl with a paw print are included. Smaller text says A BISSELL Pet Foundation Pupdate! and January 2026.

The Dish

The Dish is our monthly newsletter sent to all BISSELL Associates and our subscribers to keep them informed on all foundation news.

View an example here.

A blue banner reads BISSELL PET FOUNDATION’S partner update with a paw print in the word update and January 2026 in a white box below.

Partner Update

The Partner Update is our monthly newsletter sent to shelter partners including topics like: BPF updates, shareable graphics, useful resources, shelter spotlights and more. 

View an example here.

Additional Emails

BPF uses additional email templates for specific communication needs, including:

  • General Use: the baseline template for most BPF email communications.
  • Emergency: for communications in response to crises or disasters.
  • Merchandise: used to promote BPF merchandise.

 

Email Best Practices

  • Always include a PS after the closing if there’s an important point to highlight or a reminder for the reader.

  • Use Cathy’s official signature if the email is being sent from her.

  • Keep subject lines and preview text concise, descriptive, and relevant to the content of the email.

Note: email platforms and best practices evolve; keep an eye on changing standards, formats, and internal updates to ensure communications remain up-to-date and effective.

Blogs

A woman in a navy blue cap and hoodie sits indoors, smiling as she hugs a happy black dog. They are in front of a wooden wall.

Cathy’s Blog

Cathy’s Blog is written in Cathy’s voice to inform BPF followers on current happenings in animal welfare and at BPF.

  • Use a relevant photo of Cathy for the blog header.
  • Always include Cathy’s signature and sign-off—”Until every pet has a home,”

A black dog with a white patch on its chest and chin looks slightly to the side, sitting in front of a wooden fence with a blurred background.

Additional Blogs

All other blogs are written in the voice of the foundation to update followers on our latest lifesaving work, events and happy tails.

  • Use a relevant photo for the blog header.

Note: there is a Canva template available for header designs here.