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The BISSELL Pet Foundation logo, pictured below, is our primary logo.

Download all versions of our logo here.

 

Three black dog silhouettes wearing red collars stand above the text Bissell Pet Foundation. Until every pet has a home. on a white background.

Alternate Logo

During instances where the primary logo is already in use, the BPF dogs may be used as a decorative element.

 

Three black dog silhouettes, each wearing a red collar, are shown in different poses on a white background.

 

Spacial Relationship

Our BISSELL Pet Foundation logo should always remain clear and legible.

To protect the integrity of the logo and prevent it from being obscured or cluttered, a minimum clear space (exclusion zone) must be maintained around the logo at all times, equal to the full height and width of the left dog silhouette in the logo.

Never place anything inside the logo’s white space.

Minimum Size

When using the BPF logo, make sure it’s never smaller than 1.75” wide.

 

Three black dog silhouettes with red collars stand above the text BISSELL PET FOUNDATION® Until every pet has a home. A line below indicates a length of 1.75 inches.

Color Application

For all media types, please use:

  • the full color logo (black/gray/red collars) on light backgrounds
  • the white logo with red or cut-out collars on dark backgrounds

The color of the logo may be changed only if approved by BPF.

EXAMPLE

Full color logo with red collars on a light background

Three black dog silhouettes with red collars and the text BISSELL PET FOUNDATION® Until every pet has a home. on a light background.

EXAMPLE

White logo with red collars on a dark background

Three white dog silhouettes wearing red collars on a black background above the BISSELL PET FOUNDATION logo and the text, “Until every pet has a home.”.

EXAMPLE

White logo with cut-out collar on a dark background

White silhouettes of three dogs on a dark blue background with the text BISSELL PET FOUNDATION® Until every pet has a home. written below them in bold white letters.

Logo Misuse

The logo must never be misinterpreted, modified, or added to. Its orientation, color, and composition must remain as indicated in this document.

DO NOT

Rotate the logo

 

Three black dog silhouettes wearing red collars, above the text “BISSELL PET FOUNDATION® Until every pet has a home.” The text is angled upward to the right.

DO NOT

Stretch or alter the logo

Three black dog silhouettes with red collars and the text BISSELL PET FOUNDATION® Until every pet has a home. on a white background.

DO NOT

Outline or change the color of the logo

Three orange dog silhouettes with pink outlines stand above the text, BISSELL PET FOUNDATION® Until every pet has a home. The design is on a white background.